The Fashion Assistant
Bold, honest, and deeply human, this memoir is for anyone who has ever chased a dream, questioned it, and found themselves transformed in the process.
The Fashion Assistant is a raw, witty, and unfiltered memoir about chasing my dream—and discovering it isn’t what I thought it was. Told through sharp, honest diary entries, the book follows my life navigating London’s fashion industry, starting on the edge of homelessness and working my way up to becoming the personal assistant of a top British fashion designer. I chased the dream hard. I lived it. And then I wrote about it.
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Before Lova and this website, I was a fashion assistant living in London—one of the most expensive cities in Europe—embracing my creative calling and wild ambitions to build a career. I lived with friends, worked like a maniac and had loads of fun while living on the breadline. Despite the challenges, London was a powerful teacher in many ways, and at the time, it felt natural to go through it all—unlike now. With the perspective I have today, I see that what I put myself through was anything but normal. And yet, a voice inside me kept saying: just do it.
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I didn’t write this book to romanticise the fashion industry—I wrote it to tell the truth. It's unapologetically real with vivid details and humour.​ No filters. No gloss. Just the chaos, the hustle, the illusions of “making it”—and what it actually costs. The kind of story you don’t just read, you step into. You’ll sit with me in freezing studios, backstage at shows, in tiny rooms with big dreams, and in moments where everything looks like success from the outside—but feels very different on the inside. Because this was never just about fashion. It was about power. Identity. Self-worth. It was about overcoming challenges, choosing growth over safety, and finding the courage to be authentic. And the moment you realise you don’t need a title, a brand, or anyone’s approval to know your value.
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This isn’t just a story about chasing a dream. It’s about outgrowing it.​​​​
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Book Details
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Length: 352 pages
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Language: English
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Weight: 349 g
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A limited number of 20 signed copies are currently available and can be posted worldwide for a donation of your choice via the donate button at the top of the page. If you'd like to have a copy, simply get in touch with your name and address via the contact form.
Alternatively, you can purchase the print or eBook version through distributors such as Amazon, Goodreads, Foyles, Everand, and other online retailers.​​
"The book is a collection of diary entries that is easy to read. It's filled with funny, often very shocking, and controversial events, along with the heartbreaking moments, which won't let you put the book down.
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This inspiring story will appeal to all readers who have an interest in fashion, may have the same dream as the author had, and are eager to peek behind the curtains to learn a little bit about what really goes on behind the glamour." I-D​